Same, Same, but Different editorial design The represented distribution models range

The represented distribution models range from traditional licensing to subscriptions

morePart of an ongoing project

written by the founders of the London Centre for Book Arts

Alex Webb has traversed every corner of the borough

Same, Same, but Different editorial design The represented distribution models rangeSame, Same But Different challenges the taboo of using the same idea twice. Over 3 years, Max Siedentopf sent a series of ideas in the shape of drawingsmoreand short descriptions to over 50 international photographers to quite literally photograph the same idea. In our constant hunt for unique ideas and authenticity, we often forget that execution matters just the same. Maybe even more.