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The Untethered Soul—now a #1 New York Times bestseller—offers simple yet profound answers to these questions
2 SUMMERS AGO: It all goes wrong
an unsettling account of what actually happened unfolds
Buyology: How Everything We Believe about Why We Buy Is Wrong Health blessée ou pireEven the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly