Advertising. The Technique of Advertising Production. Second Edition, by Thomas Blaine Stanley. Untitled (Friends of Photography) and Carl Mydans

and Carl Mydans

48 black-and-white images

a Russian-born photographer who used his lens as a tool for social reform and cross-cultural understanding in mid-20th-century America

and logo (the "S-curve" or "Z-pattern")

Advertising. The Technique of Advertising Production. Second Edition, by Thomas Blaine Stanley. Untitled (Friends of Photography) and Carl MydansPrentice Hall, 1954. Includes detailed instructions re photoengraving, lithography, gravure, layouts, color separations, etc. Ex library, edge worn, good, 216 pages. Summary: The Technique of Advertising Production (Second Edition, 1954), by Thomas Blaine Stanley, is a comprehensive mid century manual that serves as a bridge between the "golden age" of print advertising and the burgeoning era of modern mass media. Published by Prentice Hall, it was