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Discover how six basic principles drive all sorts of things to become contagious
Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier
people with no special skills discovered aspects of their personal passions that could be monetized
meaning and purpose – and earn a good living
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Adventure Discover how six basic principlesMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in
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